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001 Breitling
Austin Butler

360° global campaign across moving image and stills for OOH and all social platforms primarily for the Top Time watch launch featuring Austin Butler.

Creative Direction: Matt Brooke
Photography: Matthew Brookes
Director/DoP: Theo Stanley
Editor: Jack Kiteley
Social imagery: @erenjam

002
Breitling
Charlize Theron

360° global campaign across moving image and stills for OOH and all social platforms primarily for the female Navitimer watch launch.
This is the third of three campaigns directed for Charlize.

Creative Direction: Matt Brooke
Photography: Matthew Brookes
Director: Jon Clements
DoP: Theo Stanley
Editor: Jack Kiteley
Styling: Leslie Fremar
Hair: Adir
Make Up : Kate Lee

003Breitling
Giannis Antetokounmpo

Three different 360° campaigns across moving image and stills for global OOH and all social platforms with Giannis – the NBA champion and MVP winner – who stars for the Milwaukee Bucks and Greece.

Creative Direction: Matt Brooke
Photography (Navitimer): Matthew Brookes
Photography (Chronomat): Neil Gavin
Director : Jon Clements
DoP: Theo Stanley
Editor: Jack Kiteley
Styling: Kelly McCabe (US) / Elgar Johnson (Athens)

Shot in Milwaukee, US and Athens, Greece

004 Breitling
Cinema Squad: Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu

The global 360° campaign – across moving image and stills for global OOH and all social platforms – that was the showpiece brand relaunch of Breitling. Working with the late Peter Lindbergh on a Hollywood backlot, the footage also included a series of full-length interviews with Peter, Adam and Charlize.

Creative Direction: Matt Brooke
Photography and Direction: Peter Lindbergh
Extra Photography: Eric Guilleman
DoP: Rodrigo Prieto
Editor: Jack Kiteley

005Breitling
Surf Squad: Kelly Slater, Stephanie Gilmore and Sally Fitzgibbons

Selected films and imagery from three 360° campaigns incorporating moving image and stills for global OOH and all social platforms. The stars of the Breitling surf squad are the hall of famers Kelly Slater (11 x WSL champion) and Stephanie Gilmore (8 x WSL champion) . They are joined by the Australian surfer Sally Fitzgibbons. Also included is the Breitling Book of Surf, a publication created in collaboration with Rizzoli with the editorial team of Ben Perdue, Ben Mondy and Ben Rimmer.

Creative Direction: Matt Brooke
Photography : Anders Overgaard, Douglas Paterson, Matt Brooke (South Africa) , Ben Morris and Tommy Williams (Australia), Ben Weller (Portugal).
Director : Jon Clements
DoP: Jason Hearn
In-water Cinematography, Australia : Chris Bryan
Editor: Jack Kiteley

Shot in Cape St Francis, South Africa; Bells Beach, Australia and Peneche, Portugal.

006Breitling
Erling Haaland

Imagery from two 360° global campaigns across moving image and stills for global OOH and all social platforms with Manchester City’s Erling Haaland. The first in sunny Oslo for the Chronomat watch and the second, featuring a Navitimer in City blue, in a cold, grey Manchester.

Creative Direction: Matt Brooke
Photography : Matthew Brookes (Oslo) and Neil Gavin (Manchester).
Director : Jon Clements
DoP: Theo Stanley (Oslo) and Jason Hearn (Manchester)
Editor: Jack Kiteley
Styling : Daniel May (Oslo) and James Sleaford (Manchester)

007Breitling
An Overview of Other Campaigns

As creative lead on Breitling for over seven years we created countless campaigns: from shooting world famous explorers in the frozen Arctic Circle to A-listers in the backlots of Hollywood, from a real-life astronaut on a working runway to acrobatic pilots in the clouds, from New York’s prima ballerina in a Harlem theatre to the NFL’s future star on a New Jersey football field. Everything seemed to come our way, and not just campaigns: large scale events, a webcast series, award-winning books and out of home placements that took over every premium site on the planet. If it was there to be done, we did it.

Creative Direction: Matt Brooke
Director : Jon Clements
Photography : Peter Lindbergh, Matthew Brookes, Anders Overgaard, Neil Gavin, Ben Morris, Dougal Paterson, Eric Guilleman, Ben Weller, David Marvier, Masha, Philipp Paulus, Tommy Williams, and me.
Editor: Jack Kiteley

008Longines
Conquest with Barbara Palvin

Part of a global 360° campaign for Longines’ Conquest watch, these images and films highlight Barbara Palvin, shot in her hometown of Budapest. Barbara is part of a trilogy of ambassadors (the others being South Korean actress Suzy and Chinese star Zhao Liying – shot in Seoul and Shanghai) who connect throughout the campaign.

Creative Direction: Matt Brooke
Director: Jon Clements
Photographer: Alexi Lubormirski
Editor: Jack Kiteley

009
Bucherer Fine Jewellery
Inner Fire Campaign

While at Spring Studios I was creative lead for Bucherer – the world’s largest jewellery and watch retailer. The brand also has an atelier, Bucherer Fine Jewellery. This jewellery campaign, titled ‘Inner Fire’ was at the forefront of the atelier’s rebrand which focused on three female protagonists – musician Esperanza Spalding, visual artist Laïla Gohar, and photographer and filmmaker Annemarieke van Drimmelen – who encapsulated the spirit of the brand.

Creative Direction: Matt Brooke
Creative and Art Direction: Amie Stanford and Ife Oyetade
Director: Clara Cullen
Photographer: Annemarieke van Drimmelen
Stills Photographer : Iringo Demeter

010
Bucherer Fine Jewellery
Various Campaigns

These images and films are from a series of campaigns that I directed that highlighted each of the collections in the atelier including high jewellery.

Creative Direction: Matt Brooke
Director: Jon Clements
DoP: Jason Hearn
Editor: Jack Kiteley
Photographers: Jenny van Sommers, Chris Brooks, Jason Pietra, Sebastian Sabal-Bruce, David Burton

011
Upstate Diary
(Editorial)

Upstate Diary, the art, home and nature magazine published out of upstate New York. The magazine in now into its third decade of issues chroniciling the creative lives of artists who have moved closer to nature to continue their practice. Featuring artists and creators from the worlds of art and fashion including; Maggi Hambling, Bethann Hardison, Jerry Saltz, Lou Doillon, Tschabalala Self and Mickalene Thomas.

Creative Direction: Matt Brooke
Editor: Kate Orne
Selected Photographers: Julian Broad, Carlton Davis, Chris Mottalini, Guzman, John Balsom, Alistair Taylor-Young, Todd Macintire, Jason Schmidt, Martien Mulder, Matt Jones, Martin Crook

012
Associated
(Editorial)

The latest editorial project: the relaunch of Associated – previously published out of NYC – the football magazine that focuses on the style of the game is back. Edited by Allan Kennedy, a collaborator since our days at Arena magazine in London, Allan is back in Europe (after a decade at Nike in Portland) to document the fortunes of two Greek lower league sides over the course of the 2024-25 season for this latest issue. Get Associated!

Creative Direction: Matt Brooke
Editor: Allan Kennedy
Photography: Neil Gavin